Misconceptions and incomplete information is what holds most
companies back from expanding to the US.
RETHINK YOUR CONCLUSIONS ABOUT
LAUNCHING YOUR PRODUCT IN THE U.S.
You don’t need to open an office in the US yet. First, you need to ensure that investment is warranted. It starts with a minimal investment to gain a clear understanding of the market, competition and where the biggest opportunity lies, then a test to prove your product will sell. Laying the groundwork before making a large investment will dramatically reduce risk and increase your odds of success.
TEST BEFORE YOU INVEST
After 27 years of successfully launching dozens of technical products in the US generating new revenue streams totaling more than $250 million per year, I’ve developed a proven process using a measured approach: start small and increase your investment only as warranted by sales. Intimately familiar with the US market, I can help you take the right steps in the right order to minimize your upfront investment and maximize your return.
I manage and execute everything to the point when you’re ready to make a larger investment in opening a US office. And, I help you look before you leap, to avoid very costly mistakes. Stop wondering if your product could be successful in the US, and start knowing.
To better understand North American customers, the demand for your product, price levels, local competition and available distribution, I can help with:
To gage demand and begin selling your product in the US, I can help with:
After the opportunity has been proven with sales and you’re ready to build on that success by opening a US branch, I can help with:
Even though I may not speak your language, my approach to the introduction of new products, strategy development and support has been well received among customers around the world. If you are looking for someone with strong global marketing experience as part of your team, and you don't mind communicating in English, I am certain we can work well together.
TECHNOLOGY MARKETING CONSULTANT
Let’s set up a time to discuss the specifics of your business. It’s a conversation that all of the companies I’ve worked with are very glad they’ve had.
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