One size doesn't fit all. My proven process and flexible approach help create your voice and develop your strategy and tactics to get the most out of your marketing budget in the shortest amount of time.
With a solid track record among the largest photonics companies in the industry, and over 50 successful new product introductions, I can shorten your path to success.
As a second set of eyes for your marketing strategy, an extra set of hands to help with the heavy lifting of your next new product launch, or a voice to help generate generate buzz within the photonics industry, use me as much, or as little as you need.
Technical Marketing focuses on your unique technology, crafting a message and promotional campaign that specifically addresses the needs of your tech-savvy customers. The ability to understand and effectively communicate subtle technical differences and advantages is critical to your success or failure. Einstein once said, “If you can't explain it simply, you don't understand it well enough.”
My photonics experpience and marketing expertise shorten your company’s path to success. I can help make sure you do it right, from the start.
• Over 20 years experience in the photonics industry with a strong track record of revenue and market share growth for TRUMPF, Coherent and Newport Spectra-Physics.
• Over 50 successful new product launches totaling an equivalent annual revenue increase of over $250M
• Experienced tech startup CEO
• Global experience, having lived and worked on 5 continents
• Strong educational background
• Proven process to help you quickly find the right message and marketing mix, allowing you to grow revenue and market share quickly.