Technology Markeiting Consultant

WHY AREN'T YOU SELLING YOUR TECHNOLOGY IN THE WORLD'S LARGEST MARKET?

Misconceptions and incomplete information is what holds most

companies back from expanding to the US

RETHINK YOUR CONCLUSIONS ABOUT LAUNCHING YOUR PRODUCT IN THE US

 

You don’t need to open an office in the US yet. First, you need to ensure that investment is warranted.  It starts with a minimal investment to gain a clear understanding of the market, competition and where the biggest opportunity lies, then a test to prove your product will sell.  Laying the groundwork before making a large investment will dramatically reduce risk and increase your odds of success.

 

TEST BEFORE YOU INVEST

 

After 27 years of successfully launching dozens of technical products in the US generating more than $200 million in new revenue, I’ve developed a proven process using a measured approach: start small and increase your investment only as warranted by sales.  Intimately familiar with the US market, I can help you take the right steps in the right order to minimize your upfront investment and maximize your return.

HERE'S EVERYTHING YOU NEED TO GET STARTED SELLING IN THE U.S.,

WITH THE LOWEST POSSIBLE UPFRONT INVESTMENT

I manage and execute everything to the point when you’re ready to make a larger investment in opening a US office.  And, I help you look before you leap, to avoid very costly mistakes.  Stop wondering if your product could be successful in the US, and start knowing.

Technology Markeiting Consultant

LEARN

To better understand North American customers, the demand for your product, price levels, local competition and available distribution, I can help with:

  • Market Research

 

  • Competitive Analysis and Scorecards

 

  • Brand Message Localization
    and Development

 

  • North American Website Development

 

  • Localized Sales Tool Development

 

  • Trade Show Management

 

  • Distribution Channel Identification
    and Engagement

 

  • Key Account Identification
    and Engagement
Technology Markeiting Consultant

TEST

To gage demand and begin selling your product in the US, I can help with:

  •  Identifying legal requirements and    
     counsel, US incorporation, IP protection,  distribution contracts, etc.

 

  • Phone support – Identifying and training third party call center support

 

  • Importation, broker identification, duties

 

  •  Order fulfillment – Identifying third party storage and shipping of your orders

 

  • Manage any agency approval processes,   if required

 

  • Online Advertising

 

  • Social Media

 

  • Coordinate Technical Support with HQ

 

  • Service – Identify third party service          logistics and  warranty exchange

 

  • Distributor/Sales Rep Training and          Support
Technology Markeiting Consultant

GROW

After the opportunity has been proven with sales and you’re ready to build on that success by opening a US branch, I can help with:

  • Location and office space

 

  • Office logistics, carpet, phone, furniture, utilities, maintenance services, etc.

 

  • Banking

 

  • Staffing and identification of qualified personnel

 

  • Press and marketing communications

 

  • Blogs, trade journal articles, key presentations, webinars, product reviews, and general marketing buzz about your arrival

 

  • Ongoing marketing support and sales lead generation

TECHNOLOGY MARKETING CONSULTANT

Even though I may not speak your language, my approach to the introduction of new products, strategy development and support has been well received among customers around the world. If you are looking for someone with strong global marketing experience as part of your team, and you don't mind communicating in English, I am certain we can work well together.

IT'S WORTH A CONVERSATION

Let’s set up a time to discuss the specifics of your business.  It’s a conversation that all of the companies I’ve worked with are very glad they’ve had.

Technology Marketing Consultant

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